An evaluation of cultural discourse in Nigerian Pidgin as reflected in contemporary music
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Background of the study
Contemporary music in Nigeria serves as a powerful medium for expressing cultural discourse, often utilizing Nigerian Pidgin as its lingua franca. Nigerian Pidgin's inherent flexibility and colloquial charm enable musicians to convey cultural narratives, social commentaries, and political critiques in an accessible manner (Adamu, 2023). In urban centers, songs in Nigerian Pidgin blend traditional idioms with modern slang, creating a hybrid cultural discourse that resonates with a diverse audience. This evolving language has become a tool for social commentary, bridging generational and regional divides. However, the commercialization of music may lead to oversimplification of cultural messages, and the influence of global trends might dilute indigenous expressions. This study evaluates how contemporary Nigerian music employs Nigerian Pidgin to reflect cultural discourse, analyzing song lyrics, music videos, and audience responses. It also examines the balance between preserving cultural authenticity and appealing to commercial markets, thereby assessing the role of Nigerian Pidgin in shaping modern cultural identities (Ibrahim, 2024).
Statement of the problem
Despite its vibrant use, Nigerian Pidgin in contemporary music often faces challenges in maintaining nuanced cultural discourse. Commercial pressures and globalization may lead to oversimplified representations that fail to capture the depth of indigenous cultural expressions (Adamu, 2023). This study seeks to identify the factors that compromise cultural authenticity in Nigerian Pidgin music and to evaluate the implications for cultural identity.
Objectives of the study:
- To assess the role of Nigerian Pidgin in cultural discourse in music.
- To identify challenges affecting cultural authenticity.
- To recommend strategies for preserving nuanced cultural messages.
Research questions:
- How is Nigerian Pidgin used in contemporary music?
- What challenges affect its cultural discourse?
- How can cultural authenticity be maintained?
Significance of the study
This study is significant as it examines how Nigerian Pidgin shapes cultural discourse in music, providing insights for artists and cultural institutions. The findings will help preserve indigenous cultural values while adapting to modern musical trends (Adamu, 2023; Ibrahim, 2024).
Scope and limitations of the study:
Limited to Nigerian Pidgin in contemporary music; excludes other genres.
Definitions of terms:
- Cultural discourse: The exchange of ideas that reflect cultural values.
- Nigerian Pidgin: A widely spoken creole language in Nigeria.
- Contemporary music: Modern musical expressions reflecting current social trends.
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